These three lessons will give you a solid foundation before further exploring the Sales Engagement Coach® techniques and behaviors. Think of these as pre-requisites that will help you understand today’s top sales challenges and how to overcome them.
Human nature is a force to contend with in every sales meeting, affecting your buyers’ behavior both consciously and subconsciously. In this lesson we explore these challenges and how to successfully connect with buyers, help them see your value, and inspire them to take action.
Clients make decisions based on emotion and use facts only to justify their emotional decisions. In this lesson we look at how to take emotional charge of your audience by appealing to both their left and right brain.
Your goal is to make this meeting so relevant and engaging that the client finds the idea of working with your company irresistible. This lesson focuses on how to make the meeting all about them.
