Tools to help you develop the techniques and behaviors of the most successful sales professionals.

Sales Engagement Coach® is designed for business-to-business sales and customer-facing executives to help you deliver transformational growth for yourselves and your organizations. The techniques and behaviors we teach are nuanced, subtle, and sophisticated in their simplicity. While little-known and applied only by top sales professionals, they can be learned. Enjoy your exploration.

Male executive in meeting

LESSONS

These 28 lessons span 100+ techniques and are organized around four high-impact sales disciplines. These lessons can be learned and applied in any order based on your interest and situation.

Understanding your buyer

Creating a Compelling Story

Preparing for a Winning Presentation

Delivering a Memorable Meeting

Ensuring an Engaged Buyer

Female executive in meeting

SERIES

The collection of techniques in these two series focus on how to have highly engaging and successful conversations when presenting virtually or in a hybrid meeting, where some attendees are in the room and others are virtual.

Presenting in a Hybrid World

Presenting Virtually

Business meeting

SALES TIPS

Small things can have a big impact on the outcome of your meetings. These bite-sized tips offer actionable techniques you can use today to boost your probability of winning.

Business meeting

SNAPSHOTS

Snapshots are quick-start collections of techniques you can use immediately to experience the results of the Sales Engagement Coach program. The techniques here are described in short-form.  More lengthy, detailed descriptions can be found in the Lessons.

One important note about our User Agreement: The Bard Group content is for personal use and development. We ask that you not teach or distribute specific information about the Sales Engagement Coach techniques and behaviors.