LESSONS

Female business executive working on laptop

Creating a Compelling Story

Your story is not about everything you do, it’s about aligning what you do well to what’s most important to your client.

1. One Team, One Story

Your presentation is not a collection of short stories presented by individual members of the team. It is one story with key messages that all tie together perfectly and build to a climactic finish. This lesson outlines how the best sales teams tell their stories.

2. Differentiating

In this collection of techniques, learn how to zero in on your key differentiators and show your client how you are uniquely qualified to solve their challenges.

3. Building Your Story

Use this step-by-step guide to outline a compelling story your client will remember long after the meeting ends by focusing on what’s most important to them.

4. Creating a NEW Presentation

The techniques in this lesson focus on creating a new presentation to support your story by designing the right pages with the right key messages in the right order.

5. Designing the Optimal Live Presentation

Follow these simple rules to design a crisp and clean presentation that enables you to maintain control of the message and allows the client to stay focused on you and your key points rather than what is on the page.